About Google Adwords,
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Well now everyone has monster-power keyword tools and it's not much of an advantage anymore - in fact for many people it's a liability, as I shall exaplain.
I'm sure that every time you do a search on Google, you invoke more computing power than even existed in the entire world just 30 years ago. And... every single keyword that every Google advertiser is bidding on slows down their system just a little bit.
And Google doesn't really like it when people clog up their system with thousands and thousands of keywords... especially if the ads aren't proven to get good CTR's, it's a financial risk just for Google to displaythem.
So now - especially in the last six months or so - Google penalizes you for dumping hundreds of keywords into a group all at once. Most of them get put "on hold" immediately, which is enormously frustrating. (Maybe it even causes you to raise your bid price, which is exactly what they want you to do.) They only let a few keywords out of the gate at a time.
Having done literally hundreds of AdWords consultations, I can tell you that the #1 mistake people make with Google AdWords is dumping too many different kinds of keywords in the same group for the same ad. It ruins your click thru rates (because no single ad can possibly be a good match for all those different kinds of keywords) and it gets your keywords put on hold or disabled.
The simplest cure for this is my "Peel and Stick" method - you take high traffic keywords and one at a time, peel them out of one group and stick them into their own new group, then you write ads JUST for that ONE keyword. Often that doubles or triples your CTR literally overnight.
And your keyword doesn't get put on hold because there's only one keyword in that ad group - it starts getting shown right away instead of being put on hold.
Now considering that 95% of your traffic comes from 5% of your keywords, doing "Peel and Stick" on your top 20 keywords can do absolute wonders for your Google campaigns. This, all by itself, has transformed thousands of people's AdWords campaigns from losers to winners. And it's pretty easy.
Don't forget that this takes a certain amount of patience. I got this email from Sacha Luria-Smith the other day:
Before I was averaging 60+ clicks a day on my campaign, and now I am averaging closer to 20 clicks per day - which was obviously not my intent. I'm actually using more keywords, but for some reason I'm getting a fewer number of impressions and a fewer number of clicks. Is this a normal thing and I should wait a few weeks to see the numbers go up?
I found the book interesting and would prefer not to ask for a refund, but it doesn't seem to be increasing my clicks. How long does it normally take to work?
But then a few days later, we heard back from her again:
"Patience was the key. For the first 5 days using your new method, my total clicks did go down. . . then something funny happened, and everything started working like magic. My total click through rate has increased by 500% and my cost per click has decreased by 25%. In the last week we have received more than one order worth over $1000! This size of an internet order had never happened before using your method of driving traffic to the website. That alone is a huge ROI for buying your book.
"Not buying the book would have be like purposefully blindfolding yourself while trying to walk across a freeway!"
Sacha Luria-Smith Sales Representative, Funnix Beginning Reading
....And if you've been putting off buying the Definitive Guide to Google Adwords, you'll be glad to know that our Summer 2005 update is out now at: http://perrymarshall.com/cmd.php?af=275738 and it covers all the latest strategies in detail. We've added about 50 pages of new content and updates, so you can play this game with passion and precision.
To your success,
Perry Marshall