Building Income Through ContentBy Denise Ryder
Have you ever visited a web site or dealt with a person and all you see is a "hard sell" or a "pitch" being thrown at you?
How does it make you feel? Turned off, maybe a little used because you now all that site wants or the sales person wants is your money? If you don't like it, then what would lead you to believe that YOUR potential customer would react any differently?? Yes, I know you are a good person and that you have only the best intentions at heart and your program/product or service will help. However, your customer doesn't know you or your intentions. But instead of "hard selling" if you took the time to help your prospect make a good informed decision and let them get to know those intentions by providing good, quality information...that changes things greatly. Not only just for the customer, but it creates a huge win in many ways for your business. This approach is called building income through content. Let's look at four WINs you create when you go the route of content vs hard sell. WIN #1 - Your Customer Your prospect is looking for information, the kind of info which will help them make a good informed buying (or participating) decision. Give them that information and you're enabling them to build trust in you and from that trust they are more open and will accept your recommendations. Go the route of a hard sell however and your visitor is turned off and they are off to someone who will give them what they need. WIN #2 - Search Engines Your goal is to get your site listed in the top 10 or at the very least the top 20 spots in a search engine. Search engines are in business as well, just like you. They are in the business of giving people the best quality sites based upon their search criteria. They look for content. Help a search engine and they turn around and of course help you by ranking you. You are concerned about traffic, right? Well the ranking in a search engine can mean the difference between getting a good quality visitor and not. You can have 1000s of hits a day, but it isn't the quantity that counts, it is the quality of the prospect. If you are in the ranking where that quality prospect can find you, then you have a quality visitor and someone more apt to buy. However, to get that spot you need content, it's a Scratch a Search Engines back and they will Scratch Yours. Give the Search Engines QUALITY CONTENT and when their spiders come around to index your site...you get stand to get a good positon. WIN #3 - Your Affiliate Program / Merchants This is the group that is going to "show you the money." Go the content route and you are more apt to make a sale. Become a Super Affiliate and that could put you in good standing with the program you are affiliated with and could lead to bigger commissions from them. WIN #4 - YOU! Hey, come on now, you weren't going to do all this work and not get your goal accomplished. There are huge pay-offs here for you, by going a content route vs a "hard sell" route: 1. Income - of course this goes without saying. You are in business and in order to stay in business you need to make sales. 2. Credibility - by providing content you have in the long run proven that you know your stuff and build trust and rapport with a customer. 3. Customer List - the "holy grail" of marketing. By helping your customer it led to a sale, however, it can also lead to many future sales from just that one customer. Remember it's ten times harder to find a new customer than it is to keep an existing one. So... Help your customers by providing information/content. Plus... Add in the fact that with that same content you are working with Search Engines - which of course gives you not only a visitor, but a better quality visitor. And what do you get??? You betcha sales, trust and rapport with your customer, one who is one for life. Now...is that not a great winning eBusiness! ---------------------------------------- Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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