5 Ways To Earn More
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With that in mind, now is an excellent time to 'tune up' your marketing plan and ensure that you are using every tool to it's maximum advantage.
One of those tools, perhaps the most powerful, is email.
Use this short checklist to ensure that you are taking full advantage of the power of email and, by so doing, making time your ally, not your adversary.
Fast, easy, and free, the consistent use of email in the following areas will yield powerful results for you. Here are 5 Ways To Earn More Using Email...
1. CUSTOMER FOLLOW UP
Whether it's a simple as a one-time 'thank you' or as elaborate as a 50 message follow up system, customers love to know you care. At a minimum, send one message thanking customers for every order.
To power up this idea, create a follow up system using your favorite autoresponder (www.aweber.com www.sendfree.com) and offer your customer more chances to buy. Keep messages short and no more than two per week.
2. CUSTOMER LEARNING
Do you offer a product that takes a bit of learning to use? Teach your customers how to get the benefits they deserve from your product or service via email.
Keep messages on topic and separate your follow up series into bite-size learning pieces. These follow up messages can bring your refund rate to near zero ... a good thing indeed.
3. PRE-SALES SERIES
How often do *you* buy the first thing you see? Comparison shopping is the way of the Internet, and getting prospective customers to return to your site is the challenge.
A pre-sale series is the answer!
This is actually very easy to do. Just write down the top ten reasons why someone should buy from you, then put each in a follow up message. Send one a day until they are all delivered.
Offer the series to everyone who visits your site and let time do the selling work for you!
Our experience has been that up to 40% of visitors will take your free information if you do a good job of selling the idea.
4. SPECIAL PRICING AND OFFERS
Use email to deliver insider information on special bargains, limited time pricing, and more. Much like a coupon sheet in your local newspaper, selling advertising in this type of email is a breeze.
5. HARD TO FIND NEWS
Want to know THE secret to building a loyal mailing list? Give the people what they want!
People love offbeat news, especially when it has a connection to their lives.
For the *best* example of this on the Net today visit http://www.thisistrue.com You'll love it!
More ideas about how to use email to sell more could include:
* Announce Special Events * Do A JV With Someone Whose Product Compliments Your Own * Sell A Message In Your Follow Up Series * Teach Affiliates How To Sell More For You! * Create A Discussion To Do Research For Your Next Product
Email is everywhere and tremendously effective. Don't let the "sky is falling" crowd convince you that it's not.
Start to USE email in your business today and I can *guarantee* you will make more money with less effort in the months to come.
And THAT is a beautiful thing!
(c) 2005 Charlie Page
http://www.realworldtactics.com