eMail Marketing Systems
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Today, I want to focus a little bit on thinking "outside the box". That little "box" I am referring to is of course our trusted computer. We tend to get online and see things with blinders on...we don't take the time to think things through and look up for a second and think about other ways to send traffic to our site. We don't stop to think about other markets who might need us and are, in most cases, unaware that our products/services exist or can even help.
Let me explain that for a second with a real life example.
Through doing marketing coaching I had a client who was a chiropractor. She was in the process of getting her website developed and I was helping her tie that site in with the rest of the marketing plan we had developed. She was under the impression that you put the site up, send the address to a few of the search engines and BINGO...she's set.
no..no ...!!!
I looked at her site and explained to her that there was so much more that she could do to make her site more valuable to her visitors. I recommended that she set up an autoresponder and have articles that people could request.
An autoresponder???
She had no idea what that was, or even how it could help her site, let alone her business.
See where I am going with this??
There is a prime example of a "forgotten market."
There are still a great many businesses on "Main Street" who don't have a site as of yet, let alone know what is online that can help their offline business.
We get so wrapped up in the "obvious markets" that we forgot the "other markets" who could use our products / services. These businesses who have no real clue, and all it would take is for you to go to them and explain how your products/services can help THEIR BUSINESS. (Cause when you help them ... you're helping yourself, right??)
I have come across many offline businesses who have no idea what an autoresponder is, but, why would they?? There "world" is offline so they focus on offline marketing tactics...they have no real idea what online tools can help them further enhance their offline marketing efforts.
Bottom-line for you ... TODAY sit down and think about forgotten markets that could use your products/services and set up a campaign specifically for them.
Alright then...that's one forgotten market, that you won't be forgetting now, right??
The next one is using offline marketing to drive traffic to your site.
This other "forgotten market" deals more with your marketing strategy, but too is one that we tend to look over. That is the using of offline marketing tactics to drive traffic to our online email marketing systems.
Again, we have, in most cases, blinders on when it comes to our marketing approach. We focus our efforts with online marketing strategies without taking into consideration the offline market.
There are all kinds of newsletters and other publications offline where you could place your classified ads and using the TWO-STEP ad system we talked about you could drive offline traffic to your website.
Take the time and put into action strategies and tactics that will expand your reach and exposure, but using offline marketing tactics. Make a list of publications that are in your area and consider placing ads in there.
DON'T think that if you go with a large display ad it will send the traffic counter spinning. Work smarter ... the idea behind advertising, of any kind, is to advertise in something that you can afford to do for a long period of time. Remember it takes being persistent and consistent with your marketing, regardless of whether you are using online or offline marketing strategies...
AND...
TAKE THOSE BLINDERS OFF AND TAP INTO THE FORGOTTEN MARKETS!!
Denise Ryder is a Marketing expert who gets her kicks from Niche Markets. To go "niching" with Denise, contact her at webmaster @ land-homes-real-estate.com Her latest project is at http://www.land-homes-real-estate.com/
Continue to the next issue in this series..
Email Marketing System part 11 - "When an ėMail
Markėting System Goes BAD"