eMail Marketing Systems
|
On The 12th Month of Email Marketing Systems...
By Denise Ryder, Marketing Coach
Twelve email marketing systems working on autopilot... And an email message that reaches and is read...
Ok, ok so I can't sing and ummmm I am thinking that my song writing abilities are out the window too...
BUT...
Wow, where the heck did the time go?? I remember writing my first article in this series and thought, hmmm can you imagine the possibilities if the readers would put even just one or two months worth of systems to work for their eBusiness. Here we are on number 12...cool!!!
I wanted to do a quick recap of the last 11 Systems but ya know, why reinvent the wheel when all you have to do is go to the ProfitSpace Article Databasae and check them out, they are all there ;o)
Today, I want to focus on a few different systems per se, that will keep the momentum going for you and of course provide you with a bit more food for thought as it relates to the changing times of email marketing.
REMEMBER THIS...EMAIL MARKETING IS NOT DEAD...oh contraire. Yup, there have been changes, it happens when something is new, BUT email marketing STILL remains one of THE MOST IMPORTANT aspects of online marketing. It all boils down to how you use it.
So what do you say we roll up our sleeves and get at it, huh??
What we are going to do is cover a few little extras that you can incorporate within your email systems that will keep the momentum going for you.
Your email marketing systems are only going to be effective if you work them on a persistent and consistent basis. You need to stick with them and show patience. I have seen too many people throw in the towel with respect to these systems and they were so close. Nothing happens overnight...and email marketing is certainly no exception. So if the thought is coming that you want to toss it in, GIVE YOUR HEAD A SHAKE...and stick with it!!!
It's one thing to put the systems into practice, however, it is getting the email read in the first place that will make all the difference. In order to get past the spam filters etc you need to take on a proactive and educational mindset. With that said...
EDUCATE Your Subscriber - Teach them how to receive emails from you. How you ask?? Well there is some prime cyber marketing space that we all have that few people really use to their benefit.
The "land" I am referring to is the page that pops up after someone opts-in to receive your report or course. You know the one that comes up after people hit the send button when they give you their name and email address...ya ya, that "land." Instead of saying "Thank you for subscribing and your welcome email will arrive shortly." How about taking the space and REALLY hit the ball out of the park!!! Thank people by all means, but also go a step further and explain to people how they can avoid having your messages filtered by accident.
Now, Ken Evoy at SiteBuildIt did all this work for you and if you click on over to his package Deliver My Mail, you will get the in's and out's on how to set this educational page up. http://deliver-my-mail.sitesell.com/proven-web-tactics.html
The other option, and if you are a do-it-yourselfer, you can design that page up yourself and just go through the process of explaining whitelisting and of course what to do if your subscriber is using an aol email address.
Psssssssst...in addition to educating your subscriber, this is also great "land" to throw in a few other special offers etc to get these people on more than one list.
NEXT ...
USE DOUBLE OPT-IN. I don't like following the bouncing ball to get something. If I have provided my email address and name then I expect to have what I requested delivered PDQ. BUT...I changed my mindset a little bit when it came to double opt-in and here is why. I and probably you too, get little notices saying that xyz joined your list by email.
For a while I never really paid much attention because I thought ok...cool someone hit my autoresponder. WRONG. I decided on day to open one of these, I am not sure why I did but I was glad for it. It was a bulk message for Rolex Watches and for some reason my autoresponder address ended up on some email lead list. The fact that my autoresponder address ended up on the list was ticking me off enough because I am quite careful, and we'll go into this in just a second.
What ticked me off more was the fact that these messages are giving me a false count on my subscriber numbers. Your quest is to have a responsive list, remember in email marketing it is the quality of your list that is of prime importance not the quantity. You can have a list size of 236,000 but it doesn't mean "jack" if no one responds to your offers and information.
The best way to ensure quality of your list is to use the double opt-in approach. The people who have subscribed to your lists and want your information will go through the double opt-in process. The ones who don't won't and that's ok because we don't want them anyway. Plus those "ca ca" emails will drop off as well.
NEXT...
AUTORESPONDER ADDRESSES. I mentioned above that I don't publish my autoresponder email addresses for several reasons. One, I noticed a long time ago that when I just advertised my email address it was harvested and it ended up on those email leads lists...ya know the one. The one you paid x amount of money for, for 5000 people who are seeking business opportunities so you can send out your messages.
Two, I practice what I preach and I always use the 2-step advertising method, send them to a sign up page for a good information based report or course because you want the name and email address...you can't market to a ghost.
Not only that, leading someone to a page with a form on it also gives you yet another marketing opportunity to promote a special offer or another list. Not only are you looking at creating a good solid list of responsive subscribers but you want to take full advantage of ALL marketing opportunities.
LAST BUT NOT LEAST...
SEND A CHASER. A chaser system is similar to the 2-step system. First step, you send out your original message and the second step is that you follow it up with a BRIEF message letting your subscribers know that you sent the first one.
Why send a chaser??? There are many reasons why you should send a chaser. One being maybe the original was filtered out, maybe it was accidentally deleted...etc, etc. From a pure marketing aspect send a chaser to gain even MORE exposure and take advantage of the branding opportunity that a chaser message can bring. MAKE SURE your chaser is brief (I know I said that before...but really make sure) AND that it includes the one major benefit or "what's in it for me?" that they will get by clicking the link. Here is a quickie example for you...
------------SAMPLE--------------
Hi
In case you missed it, I just sent you the newest DO-IT- YOURSELF MARKETING Manual. You'll want this manual in your life because I am giving away one-to-one marketing coaching for your eBusiness.
Read all about it here... http://www.yourpageaddresshere.com AOL click here
Denise Ryder Marketing Coach
P.S. HELLO..tap, tap, tap...This NO COST Coaching offer is only available to
the first 15, don't miss out click NOW!
--------------End Sample--------------
And...that my email marketing friends is that!!!
Now you have, 12, actually probably a few more than 12 email marketing systems to help you gain exposure and generate profits.
Remember on top of everything else being persistent and consistent is the KEY.
===================================
DOWNLOAD Deal of the year...
===================================
You now have 12 email marketing systems that can help you generate exposure and build good, quality lists. Being consistent and persistent in putting these systems into play is the KEY...but you also have to consider the written word. Your emails and the action you want people to take will be only as effective as the words you use to gain that response or action.
Here is a manual which will help you write ad copy that will gain the attention you want and more importantly get people to take the action you need.
Make Your Content Pre-Sell The ONLY book of its kind. It shows you, step by step, clearly...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/SELF into a unique position
4) how to HONESTLY convince people to trust and like you.
Make Your Content Pre-Sell (sells for UNDER $10.00)
----------------------------------------
Denise Ryder is a Marketing expert who gets her kicks from Niche Markets. To go "niching" with Denise, contact her at webmaster @ land-homes-real-estate.com Her latest project is at http://www.land-homes-real-estate.com/