eMail Marketing Systems
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Free eMarketing Kit
By Denise Ryder Marketing Coach
We talk a lot about having a foundation and having a foundation is so vital to any business be it on or off line. Now having one is one thing but if you are like most and have no idea how to even build a foundation, then I can understand where people will become frustrated.
So, let's work on building a foundation for you. With a foundation in place you will at least know that there are some tactics out there that you can totally count on to deliever a consistent result for you. Once you have a foundation, then you can add in a new marketing tactic into your mix, test it, adjust it where it may need be and track it to see if the result is consistent. If it proves to be then of course that tactic now becomes another within your foundation.
UNDERSTAND THIS...not every tactic is going to work for you. There are many reasons why this may be the case. You might have decided to cut a step and doing so of course could jepordize your outcome. There are many variables which can come into play. The thing is that you TRACK and ADJUST until you FIND the right mix for your business.
So, are you ready? Ok then, let's roll up our sleeves and get at a system here, shall we??
There are TWO credo's that immediately come to my mind immediately when I think of email marketing strategies. I want to share them with you and I really want you to write them down on a sticky note and keep them someone where you will see them constantly.
Here they are...
1. How can I use this tactic so that I am always adding to or building a list?
By asking yourself this question you are putting yourself in a proactive state, which is fantastic! Many people are more reactive when it comes to their marketing efforts and reacting is like the little mouse running in that wheel in a cage, he spends all that time running and running and never gets anywhere. Its the same with people who are reactive, they spend all that time reacting and not getting anywhere with their marketing results.
2. You CAN'T market to a ghost
Hits to your site doesn't mean "jack" if they don't buy and if you don't have a tactic in place that will enable you to follow up with that traffic. If you can't capture an email address and a name, then all you are doing is marketing to ghosts.
There are 1000s of sites out there that don't have an effective way of capturing an email address and a name so that they can follow up and build a relationship with. Many of these sites are affiliate sites and because of the way they are set up you aren't able to make any changes to them. The way around that is to build your own theme-based site, add in your email marketing systems and of course your affiliate programs. It sounds hard, but it isn't and it shouldn't surprise you that all this is the exact strategy that the top affiliate profit earners use.
With that said, let's look at another system to have in place for the purpose of email marketing.
What we are going to do is put together a free eMarketing Kit which will consist of four items:
1. A newsletter subscription: A newsletter is a fantastic way to follow up with a prospect and of course to further in the developing of trust and rapport with prospects, or as you have no doubt read about..."relationship marketing."
2. A Sponsor Announcement: This can be an ad for your affiliate program or anything else that you are marketing.
3. An eCourse/Report: Another list building tool for you, whether you go the eCourse route or the Report route the key points to remember is that: 1. the piece is information based and is going to help the propsect. 2. Load it into an autoresponder so that you can capture the name and email address.
4. A viral marketing tool: This can be an ebook that is customized with your name, site address and/or email address. A propsect can have it for the cost of their name and email address and in return they can use it on their site. Now you have a name on a list and of course you are leveraging your marketing efforts through them. Take it one step further and offer your prospect the choice to customize your ebook with their information for a small fee and you have just added an income stream into the mix. Now how cool is that???
You write a "sales page" (yes, even for a freebie kit like this) and have the items in place with little graphics, lay it out so it looks professional and not just slapped together. Set up "A" pop-up and place it on your site and an enticement and of course write classified ads directing people to your free eMarketing Kit and you are away to the races.
-----NOTE-----
I know that people hate pop-ups but they do work. The unfortunate thing is
that many went over-board with them and because of that it ruined it for the
rest of us who use pop-ups properly. One pop-up is ok - try it and see how your return rate is.
Denise Ryder is a Marketing expert specializing in Niche Marketing. Her latest project is an example of the fine work she does setting up niche sites like this at http://www.land-homes-real-estate.com/ She can be reached at webmaster @ land-homes-real-estate.com
Continue to the next issue in this series..
Email Marketing System part 3 Simple Steps to Developing An Automated Income Stream