Google AdSense Ads, Manipulating Ad Selection to Your Benefit

By now you're probably already using Google AdSense Ads as an income generator for your site. Thousands, if not millions of web pages have a tower or banner of "ads by Goooooooogle" on them, and many are building quite a good niche business from them being there.

One small problem that comes up for niche marketers who build their sites with massive amounts of content to gain page ranking, is that everything has to be relevent to their main niche in order to get that ranking. What this, in effect does, is cause all of their AdSense ads to be exactly, or close to exactly the same on every page.

Now for some, that's not a problem because there may be only so many products to market on their particular niche. But for the rest of us, it would be a good thing to offer some variety to the mix without losing the site's relevence.

There is a way to do this . . .

AdSense scours a page to find keywords that match up to ads they have in their arsenal. If you add some of these other keywords in your articles or reviews, Google will pick up on them.

The best way to do this is by using analogies in your text. An analogy is a small story designed to paint a picture of the main point you're trying to make.

For example, if you're marketing a soothing herbal remedy, you might add an analogy of lying on a quiet tropical beach, soothed by the soft tradewinds and the delectible fragrances of summer foods cooking on an open fire, as the feeling you get when you take that particular herb.

This gives AdSense a variety of keywords to zoom in on that could change the ads it sends to your page. You might get ads about tropical vacation spots, or cruises, etc.

Now that may not seem like a good thing, but when you already have a hundred pages or so with the same ads about herbs, it adds a little flavor to your site.

And consider, many people who would be looking for something soothing to ease their tired mind, might consider taking a vacation right about then too.

Or you could use an analogy of sitting by the fire, reading a favorite self help book with a warm beverage at their side. AdSense could pick up on the "self help book" and add some of those ads.

Though it might be off track from the main relevence of the page, namely herbs, it still is relevent to the esssence of the page, which is "soothing oneself."

In any event, to get the most from analogy usage in order to redirect AdSense ad placement, you should write your article, put it in web page format and load up on your site with the AdSense coding in place. Leave out the meta tags for now.

Open the page in your browser and keep clicking reload until Google picks up on the content of the page and changes the public service announcement to a real ad box. If all goes well, you should see that it picked up on the text in your analogy and you have "tweaked" your ad box.

After the ad box reflects the terms in your analogy, bring it back to your html editor and add the meta tags. Maintain the keywords that are relative to your niche. There's no need to add the terms from your analogy. AdSense will keep the ads the same.

Doing this will add variety to your page ads and give your readers something else to consider as they read your material. At the very least, it'll take their thought patterns up a notch and give them something to dream about as they buy your teas and extracts, you know, all those aromatic essences!