Monitor your Web site
with these Tools

by Fred Farah

Life on the web is forever changing. What's "in" today may be gone tomorrow in favor of a different technique or methodology. So don't assume that you can set up your web site, and use good SEO to find the best keywords, etc and then forget about following up. Your traffic will not remain constant, but will change frequently.

Your page rank will also change drastically, if you just leave your web site alone and never do updates to your data. Monitoring the stats of your site's performance is imperative to your continued success. Following is a list of tools that will assist you in monitoring your own site, as well as that of your competition.

1. Use this tool to test your own website for broken links: http://home.snafu.de/tilman/xenulink.html

2. Incoming links to your site are needed to give you Google page rank. This tool can check search engines for the number of back links to your URL i.e. other web pages linking to your site: http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor's website: http://www.digitalpoint.com/tools/website-country/

4. Track the location and country of the visitor or customer to your website: http://www.digitalpoint.com/tools/geovisitors/

5. We're so used to hearing about Google's page rank, we forget Yahoo too has a ranking setup. Check the Yahoo! web ranking of your or your competitor's website use : http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer: http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising http://www.digitalpoint.com/tools/adsense-charts

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords This can be so important to avoid losing sales of products, and only get a few pennies from an Adsense ad. Go here: http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and share your ads with other website owners: http://www.digitalpoint.com/tools/ad-network

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index. Every main page should have a Google search box. You'll be amazed how often it's used, and you gain extra Adsense clicks from it as well. http://www.digitalpoint.com/tools/search

11. Here are some links to free website counters which you can use on your website to track your traffic and hits: But do not make them visible to your visitors, it looks amateurish, and is now frowned upon. http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

So there you have it. Learn to use them and you'll find them effective enough to ensure your success with these good habits.

Be smart, and you 'll profit from it.

Fred Farah