Niching Niches and how to find Profitable Niches

Niche Madness, part 2

In simple terms, Niche Marketing is all about targeting hot topics, providing the answers, and making it possible for you to get those answers.

Staying with the basics, there are just a few steps to creating a Niche Market:

1. Find out what people are most interested in.
2. Create or find, then supply a product that gives the answers.
3. Advertise your product via a minisite, on the many
Pay Per Click Search Engines.

Of course, as with everything, when you dig a little deeper, you find there are variables. One such variable is about determining the specifics of a search term's popularity.

For example, you might discover that people are
really interested in "pet care." However, there are
literally hundreds of different pets people can
have, or be interested in.

So you can narrow things down a bit by researching
which pet information is more sought after than
others. Do searches on "tropical fish", "dogs",
"cats", "ferrets", etc. until you have a good amount
of statistical information on each pet. Then determine
the most popular type of pet to begin focusing on.

Let's say hypothetically, you learn through your
research that "dogs" are the most popular pet
inquiries on the Search Engines. Now you have a
focus group to work with in creating an informative
product. Dog Lovers!

So out of the hundreds of possible pets people might
be interested in, "dogs" turn out to be the number one
pet searched about.

So what do you do? Write an ebook about dogs?

You could, but you would lose. Niche Marketing is
about targeting specifics. But the topic of "dogs"
covers literally hundreds of different breeds.
So from a niche perspective, the topic of "dogs"
is still too broad.

In order to successfully niche the topic of "dogs",
you'll have to go back to the Search Engines and
break the subject matter down more. Do searches on
"collies", "spaniels", "beagles", etc. until
you've found the most popular breeds.

Now you're niching!

OK, so you do your search on the various breeds of
dogs and find that the "golden retriever" is the
most popular breed inquired about. All your hard
work has paid off and you have your primary target.

But perhaps something else was learned from the
breakdown.

Dogs are extremely popular pets, and maybe you saw
that, even though "golden retrievers" were the most
popular, other breeds came in as close seconds.

Do you just forget about them and follow through with
your primary target? Is there something you can do to
capitalize on these other popular breeds?

Yes! And here's where Niche Marketing can become very
profitable with very little extra work.

Taking into consideration that most dogs require
similar types of care, it wouldn't be a whole lot of
trouble to write an informative ebook on "golden
retrievers" and make a few adjustments to turn it
into an informative ebook about "Labrador retrievers",
or any other breed of dog.

This is called "niching niches". That is, capitalizing
on commonalities and moderating the specifics to suit
a number of similar topics.

So you could, in effect, write one ebook about golden
retrievers and moderate it slightly to target nearly
every breed of dog there is!

Likewise, it wouldn't take a lot of effort to tweak
your minisite sales copy pages for each breed either.
Before you know it, you could have a dozen or so
ebooks about all the most popular breeds of dogs
circulating throughout the Pay Per Click Search
Engines, all making you a tidy profit.

Hopefully you can see the benefits of taking the time
to niche niches. It gives you a multiple stream of
income, that's true. But it also allows you to "brand"
yourself as an expert in your field.

How so?

Well who would you most likely buy from . . .

An author with one ebook on the market about one breed
of dog? Or an author with a dozen ebooks about various
breeds of dogs?

Obviously, you'd gravitate to the one with the most
information on the market, right?

And it's all because you learned the secret about
Niching Niches!

Now go have some fun and do your own Niching. Once
you get into it, you may even find it addictive. You
may end up with more niches than you know what to do
with.

But don't fret it. You'll soon discover the magic of
having multiple streams of income from having several
niche market web sites. Take the example of people
like Phil Wiley. He keeps adding new sites, he automates
the setup, and this permits him to keep adding
more sites. You'll soon want to do the same.

We'll talk more about it soon.

by Fred Farah
Copyright 2005

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