Tips For Article Marketing Success part 2 of 5In part one of this Article Marketing series; I discussed the importance of three things to consider when writing articles… Your articles must be loved by the Article Directory Editors, the Search Engines and your Target Audience. We also covered five tips to help improve each of these fundamental areas. In part two, we'll pick up where we left off and offer more tips designed to improve your Article Marketing efforts. Today's tips will focus on the do's and don'ts of writing "killer" Titles. Quality title-writing is of the utmost importance and completely blundered by many article writers. That said, here are 5 tips to make sure you stand "head and shoulders" above the crowd: 1. The Title of your article should be in upper/lower case. It's best to capitalize the first letter of each word, although you can choose not to capitalize "minor" words like"to," "and," "for," etc. but that's entirely up to you. Do not, however, put your Title in "all-caps" as this is not appreciated (or accepted) by most Article Directory Editors. 2. Don't put quotes around your Title. This is great for a headline on your own website, but the Editors don't want to see them in your Article's Title. 3. No HTML coding is generally allowed in your Title so don't use it. Remember, we're trying to give the Editors what they want. They're under no obligation to accept and publish our articles. 4. Don't put a period at the end of your Title. If you do use any punctuation at all, say an exclamation point or question mark, use only one. The Editors don't want… "Check This Out!!!!" 5. In order to get lots of traffic to your article, make sure you put keywords into your Titles that are actually being searched upon. Your most important keywords should be placed within the first 3-4 words of your title. In summary, make sure your Titles comply with the regulations set forth by the Article Directory Editors, and are "keyword-rich." If your Title contains keywords that are actually being searched upon, and if it's written in a way that invokes curiosity, your articles will be read. Stay tuned, as we'll be covering more proven Article Marketing Tips in part three of this five-part series.
ABOUT THE AUTHOR: Kevin Koop is a Custom Cabinetmaker turned Internet Marketer. He is the creator of the Article Domination Method and the Article Writer's Cheat Sheet. If you'd like to find huge success through Article Marketing, be sure to visit: Article Domination Method Continue to the next issue in this series.. |